Marketing Setup Proposal

Let's Grow Your List,
and Your Book Sales.

A two-month, done-for-you setup that turns your ads and your freebie into a mailing list you own, and an email engine that sells your books on repeat.

Prepared for Shelley at Blooming Wits  ·  by Ashley Cosgrove

The goal isn't just to run ads. It's to build you something you keep: a growing list of readers and the emails that turn them into buyers, again and again.

Why This First

A Smarter First Move

Instead of spending on ads that point at Amazon (where you can't track a single sale or keep a single customer), we build the foundation that makes every future dollar work harder.

1

Ads That Build a List

We point ads at your freebie, so instead of a one-time sale you can't see, you gain a subscriber you own and can sell to forever.

2

Email That Sells For You

A welcome sequence greets every new subscriber and promotes your books automatically, working in the background long after setup.

3

Built to Hand Off

By the end, it's all running and documented, so you (or your team) can keep it going without starting from scratch.

The Scope

What I'll Build For You

Everything below is included in this two-month setup, with the retail value of each piece shown so the trade is clear and fair.

Lead-Gen Ad CampaignBuilt and managed for about 4 to 6 weeks once it's live, targeting homeschool families and teachers, driving sign-ups to your freebie
$1,250
Email Funnel Build, Monitoring & HandoffA complete 7-email welcome and nurture funnel written and built, your email platform set up, the capture code for your landing page, your account monitored across the program, and simple handoff docs at the end
$1,250
Total Value of Services$2,500
The Timeline

Your 8-Week Plan

Start date to be confirmed. It's one continuous 8-week program: we set up first, then your ads run for roughly 4 to 6 weeks of it, depending on how long setup takes.

Weeks 1 to 2

Build & Launch

Set up your email platform, build your 7-email welcome funnel, hand you the email-capture code for your page, and build and launch your lead-gen campaign.

Weeks 3 to 6

Manage & Grow

Ads run and your list grows. I build out and monitor your email sequences, and I watch, A/B test, and optimize the ads as the data comes in.

Weeks 7 to 8

Optimize & Hand Off

Final tuning, then I document everything so it's running cleanly and ready for you to take the wheel.

My Time Commitment
About 25 to 30 hours

Total, across the full 8 weeks. Front-loaded in weeks 1 and 2 for the funnel build, then roughly 2 to 3 hours a week building out and monitoring your email and managing the ads.

You'll always know what I'm working on, and the ad side gets lighter as it settles in.

What I'll Need From You
  • Branded graphics and video for the ads (you're happy making these)
  • The ad spend budget, paid directly to Meta
  • Your freebie file and book details
  • Add the email-capture code I send you to your own landing page
  • Access to your email account and tools
The Trade

An Honest, Even Swap

Services for the Guitar
You Receive
$2,500
in done-for-you marketing setup and management
⇆
In Trade
Gibson
ES-137
2007 Classic, Blue Burst, with hardshell case. Comparable listings: $2,515 to $3,000
Fair value on both sides. Just a clean, happy trade.

How We'll Split Things Up

  • You set the ad budget. You'll choose your ad spend and pay it straight to Meta, so you stay in control of the money. It sits outside our trade.
  • You've got the creative. Since you love keeping the Blooming Wits look just right, you'll make the graphics and video, and I'll take care of everything else.
  • Built to hand back to you. This covers the 8-week setup and launch. After that it's all yours to run, and if you'd ever like me to keep managing it, we can set that up anytime.
  • Easy handoff for your team. I'll leave simple notes so you or your team can take the reins. One-on-one training for Ann isn't part of this round, but those notes will make it a breeze.
Phase 2, When You're Ready

Barnes & Noble Arizona Tour Promo

Once your tour dates are locked, we can scope a separate campaign to publicize it to your new Arizona list. We'll tackle that when the dates land.

This gives you the two things you told me you need most: a mailing list that's actually growing, and an email engine that sells your books without you lifting a finger. All set up, running, and yours to keep.

Look it over and tell me if this is what you had in mind. Happy to adjust anything.

Can't wait to build this with you!Ashley Cosgrove